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Tips to optimise your Google Ads campaigns in 2020/21

Posted on July 15, 2020July 15, 2020 by admin

Over the years countless businesses and advertisers have used Google Ads to increase their ROI and grow. Having said that, you will also find many businesses that are highly disappointed in the output that Google ads campaigns provide.

Now you might be wondering which line of thought is correct, to that our answer would be both. Google ads, formerly known as Google AdWords like other PPC platforms will spend all your money fruitlessly if not executed the right way.

Here are some of the common mistakes found in Google ads campaigns:

Using broad match keywords
Not adding negative keywords
Not directing your traffic to customised landing pages

However, if you manage to avoid the above-mentioned mistakes and optimise your campaign accordingly this platform will achieve the ROI your business deserves. In this article, we’ll be discussing the tips and tricks to optimise your Google ads campaigns.

1) Personalize messaging

By reaching potential shoppers in their language, you’ll personalize our Google Ads messaging for better results.

With this Google Ads hack, you won’t get to create specific campaigns for a spread of language speakers.

The idea is to attach with bilingual audiences who could also be employing a non-English browser but understand English ads, or are searching in English albeit their browser is about for a special language.

2. Start off with economical automated bidding

Google’s automated bidding will help novice and experienced Google Ads advertisers save both optimization time and unnecessary spending.

Taking the guesswork out of Google bidding, automated bid strategies are created to assist you to match your campaign bidding to your specific eCommerce business goals.

In short, it should be your favourite Google campaign optimisation hack! Here’s an inventory of every of Google’s automated bidding strategies and therefore the business goals they’re best for:

If you would like to release even longer while improving your ROIs and driving good, targeted traffic, then tools like Traffic Booster will make sure you automate every aspect of your Google Ads optimization.

Think of it as getting the advantages of getting a fanatical PPC Marketing agency for your eCommerce campaigns without the large agency costs.

3. Make use of location-based bid modifiers

Bid modifiers that are localised can give great results for ad campaigns good campaigns. As you’ve probably noticed already from your Google Analytics data, not all locations are equal in terms of product conversion performance. This isn’t almost country-specific language changes.

Let’s say you’re selling camping equipment. You’d probably find that your sales are higher in additional rural areas than urban centres. By using location-based bid modifiers, you’ll set higher bids for locations more likely to convert.

4. Work towards a complicated keyword strategy

A robust keyword strategy is an absolute must for ensuring your Google ads are working as they should.

This includes keeping an in-depth eye on your campaign metrics to mine for possible keywords, using negative keywords to prevent irrelevant clicks, implementing brand keywords strategically, and employing a combination of short- and long-tail keywords to account for campaign goals.

However, it’s not just a matter of implementing these from day one; to actually ensure your Google Ads campaigns are optimized, you would like to make sure you’re continuously tweaking and optimising your keywords.

Regularly use Google’s Keyword Planner and other research tools to seek out new potential long-tail keywords. Keep an in-depth eye on your negative keywords list and consciously add terms that are hurting your CTRs or leading to irrelevant clicks.

5. Use RLSAs to rejuvenate old ad groups

This Google Ads optimization must-do relates to your campaign ad groups. Before you kill an awareness ad group or sub-par keyword, you’ll want to undertake using these campaigns with RLSA (remarketing lists for search ads).

Why? Because, by adding remarketing lists, which supply secondary targeting for your keywords, you’re sending campaigns to people that are already conversant in your brand, thus improving the prospect of higher ad performance.

RLSA (remarketing lists for search ads).

But bear in mind that, to use RLSAs, your online store will have a minimum of 1,000 active cookies.

If you’re already familiar with using RLSAs for optimised Google campaigns, here is an expert strategy we recommend to boost your Google Ads:

Messaging coordination: let’s say someone visited your online store and engaged with one specific product. the thought here would be to make RLSAs that focus on groups of shoppers who viewed that specific product with ad messaging highlighting the advantages of the precise product they already engaged with.

6. Test all Google Ad variants

We know that, before we throw huge money at any PPC campaign, we’d like to check smaller budgets, optimize, then increase spending.

With Google Ads, it’s no different. this suggests testing everything at campaign and ad group level to make sure that you simply have significant performance potential by the time you run your campaigns.

The easiest thanks to Google’s Ad Variants. Using this tool, you’ll test a mess of variations of your ads like headlines, descriptions, promotions, and final ad landing pages.

In conclusion

As we know, pro optimization means increased sales potential. However, there are two vital side notes to think about when optimizing your Google Ads campaigns.

Firstly, you’ll have the foremost optimized campaigns possible, but, if you’re sending shoppers to terrible, non-user-friendly URLs with confusing or irrelevant content, you’re throwing money away.

Not to mention the effect this may wear your Google Quality Score, which can increase your CPCs and reduce the probabilities of your ads being shown.

In case you have any question on optimising your Google ads or need in developing an effective strategy for your business then contact us or simply drop us a line and we’ll get back to you in no time.

Cheers!!

Android 11 Beta: Latest features and updates

Posted on June 25, 2020July 14, 2020 by admin

Google’s latest edition of Android 11 has arrived and with comes a whole new set of features and updates that are quite interesting. The Beta released recently and it can be downloaded with pixel 2 or higher pixel android device.

Well, we took a crack at the beta and started searching for new update and so far the new controls feel great. The best part so far is the accessibility and the latest media controls. However, functionalities like app suggestions and bubble will take some getting used to.

In this article, we’re going to be discussing our take on the newly minted features of Android 11 beta and all that we have learned in the beta so far.

Quick controls are the real highlights

First thing you’ll notice is that as soon as you start exploring is the fluid control screen that pops up when you long-press the power button. The screen provides quick access to other feature like Google Pay cards, boarding passes etc.

Now comes the best part the control screen even prove shortcut for smart home devices. You can connect to devices like Google Assistant, Nest Thermostat, Nest Doorbell.

You can easily edit these smart home devices from the menu by tapping on its grid and selecting the option of Add or Edit controls.

Bubble Chat Icons

This feature might seem similar to Facebook’s “chat heads” in which a bubble always on screen. Tapping the bubble opens a mini screen that lets you send and receive messages without the need to open the app. This functionality was supposed to come with Android 10 but got postponed by Google.

In this beta, the bubbles seem compatible with Facebook messenger but it is expected to work with all apps by Android 11’s release. To start off conversation you can use bubbles by tapping the bottom right bubble icon of the notifications.

You can also choose a specific bubble by long-pressing the notifications and set it as a priority. This enables the prioritised conversation bubble thread to pop up even if the “Do Not Disturb” option is activated.

App Suggestions

As soon as you open your Android 11 Beta you’ll be greeted with a message to enable App suggestions. If you answer “Yes” then you will find Android’s app recommendations on the bottom section of your home screen.

You can long-press to place any app in the App suggestion section or block them from showing up. To customise your App suggestions you need to long-press the home screen select “Home settings” and “Suggestions” option from there.

InnovativeMusic controls

Instead of the old “Pending Notification” sort of look, the new music control Interface is placed in the quick setting panel on the top of the top your screen.

In case the music controls are not found when you start your Android 11, you need to take the following steps:

Enable the developer option by going to the “Settings”
Then go to the “About Phone” option.
Scroll down to “Build Number” and tap it
You’ll get a message “Congratulations, You’re Now a builder”.
Find the Developer option in the “System” section in “Settings”
Turn on the “Media Resumption” from there and reboot your device.

It might seem complicated but follow the above steps and you’ll find the music controls once your phone turns back on.

In-Built Screen Recorder

Now everyone needs to record some pictures or videos from their screen on the go. Be it a game recording or reporting a bug, all in all, its a very useful feature. And it’s available on Android 11.

The Screen recorder can be found in the “Quick Setting” panel. But in case it’s not there just click on the pencil icon to add it. The recorded video will be saved in your “Camera roll” and you can share it from there.

Lastly,

We hope that you found our take on the Android 11 Beta interesting recommend that you should try out the Beta yourself. We will keep you updated if we discover additional updates. If you have any question or need some assistance then please feel free to contact us anytime For android app development service in Perth, Australia.

What are Customer Database Platforms(CDP) and their features?

Posted on June 16, 2020December 15, 2020 by admin

In today’s competitive market, customers expectations have reached a whole different level. They want to engage with a business multiple platforms and expect the interactions to be starting off where it was left the last time.

Customers are tired of having random interactions with businesses. This leads them in a constant lookout for brands that understand their needs, concerns and challenges. They love to bring their business to companies that care.

To ensure this, businesses use multiple tools to collect customer’s data so that the interactions are contextual and up to date. However, the most frequent challenge they face is due to multiple tools so the customer’s data fails to get consolidated.

One of the fairly upcoming solutions to these challenges is the customer database platform (CDP). In this article we’re going to be discussing this software and what it can do for your business.

What is the Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a product framework that helps present a centralised, diligent and refreshed perspective on an individual customer, in light of data from co-operations of numerous channels, platforms, and gadgets.

CDPs additionally let data stream to and fro between different customer data frameworks to execute communications and oversee customer engagement. The data it consolidates can be easily customised that enables businesses to implement any marketing strategy they want.

Key Features of CDP

1) Integrations

It’s crucial while exploring which CDP is best for your group and your organization to look at what incorporations each CDP gives. You need to guarantee your whole showcasing stack will have the option to incorporate with the CDP you pick so you can have one focal database for the entirety of your customer data.

2) Reporting and customized dashboards

CDPs can accompany strong revealing usefulness just as tweaked dashboards. Most CDPs offer some sort of essential announcing capacities, however, some additionally incorporate increasingly refined reports and the capacity to auto-generate reports. Its advanced dashboards will permit you to choose what data is generally essential to you and your business.

3) Cross-channel automation

While this may seem like an advertising computerization highlight, and it is, CDPs improve this ability by fusing unsiloed data. Customary promoting computerization programming can execute cross-channel mechanization, however, they can’t utilize data from a solitary customer profile that is automatically rolling in from numerous sources.

CDP Benefits

Data privacy is becoming crucial for companies

With the emergence of the GDPR, the CCPA, and other data security laws, ensuring your customer data is critical. Infringement to any data security laws can prompt monstrous fines, lost buyer trust, and a sharp drop in stock worth.

Unified data source

When you have a centralised database at your fingertips, customer communication becomes highly personalised. It also provides keen insights for your marketing campaign.

Real-time coordination

You can monitor team activities from the dashboard and easily make sure that each & every member is on the same page with the organisational directives.

Conclusion:

CDP’s implementation into your business might seem complicated at first but it has huge benefits. These customer database platforms come in a variety of models so it is important for you to choose the right on for your business.

In case you need more information on CDP with regards to your business, please feel free to contact us. We’ll be happy to help you out

8 Useful Tips to Optimize a Twitter Business or Brand Profile

Posted on May 27, 2020May 27, 2020 by admin

When it comes to social media, the brand name of Twitter is sure to pop up in your mind as a Twitter business page. And why should it not? As of today, there are over 303 million users posting around 330,000 tweets every minute.

That’s a massive number of engaged audience posting their ideas, complaints and searching for a solution for their problems. This presents a myriad of opportunities for businesses to reach out to potential customers as well as existing customers and ensure their brand’s name stays in their thoughts whenever they need to avail their products or services.

A lot of businesses are already successfully marketing their products & services on Twitter platform and reaping the lucrative benefits. In case you have not created a brand profile for your business its high time for you to take part in the action of Twitter marketing.

However, simply creating a business profile on the platform is not enough. There are certain elements that your business profile needs to have in order to make the most impact on your targetted audience. Now the great news is that in this article we’re going to be discussing the aspects that you can optimise for a powerful business profile on the Twitter platform,

So without further adieu Let’s get started Tips to Optimize a Twitter Business or Brand Profile

1) Carefully tailor your Twitter Bio

Your Twitter bio is your one opportunity to impress Twitter’s internet searcher and the visits to your profile in 160 characters or less. Utilize overly pertinent watchwords and hashtags.

While thinking about which hashtags to utilize know that the hashtags you use in your profile will be interactive and could likewise be an interruption from your profile.

On the off chance that somebody clicks through the hashtag be careful, you are not driving them to your rivals on the off chance that you are utilizing an industry hashtag.

2. Pin a Tweet to Your Profile

On the off chance that your Twitter picture resembles a magazine spread, pin that tweet as your highlighted story. Pinning a Tweet on your business profile is a perfect way to showcase be able to content.

Make sure your pinned tweets include solid visuals, a reasonable source of inspiration, significant keywords, vital hashtags and links to your site or blogs in your website.

3. Add a Header Image

Your header picture should be like a magazine spread. Change it routinely and utilize the space to exhibit your image. You get 1500×1500 pixels, so there’s significantly more space to play with contrasted with your profile picture!

Here are a couple of thoughts of what you include in your header picture:

Top-selling items
Team picture
Your store or office (if it looks impressive)
Business events

Whatever photographs you pick, make certain to improve all pictures by adding the picture record name with marked catchphrases to build your chances of being found in a picture search. This applies to your profile photograph as well.

4. Enable Your Twitter Inbox for Direct Messages

Every business owner should make their brand profile more approachable on Twitter. To do that you should optimise your accessibility, Switch the privacy off your direct messages.

How to do this you might ask?

Go to the Privacy and Safety section of your Twitter settings page.

Scroll down the page, and head into the direct message option, and check “Receive Direct Messages from anyone.”

5. Add a Location to Your Business Profile

In case, you are a local business, It’s best that you fill out the location part of your Twitter profile. Check QL Tech Twitter Profile. Using your location info Twitter’s algorithm can connect your content with other locally based audience.

6. Make Sure Your Tweets Are Publically viewable

This may appear glaringly evident, however, it should be stated that all your tweets are open. In the Privacy and Safety area inside your settings, ensure that the Tweet Privacy section is unchecked.

All organizations and brands ought to have open tweets that are publicly viewable with the goal that they will get found.

7. Direct traffic to a Specific website Page

Rather than sending all your incoming traffic to the traditional homepage, you think about directing them to specific pages that meet their interests or queries.

For instance, many of the audience are bloggers or journalists so it’s best to provide them with links to your blogs or business newsrooms.

Similarly, you can also provide them with links to your ebook downloads or subscription page. It all depends upon the kind of conversion your business is looking for. So In Social media marketing remember these steps to set up Twitter Business page.

8. Add a contextual Profile Image

Add a picture to your Twitter profile that defines your business in a nutshell.

Organizations and brands should utilize a variant of their logo that is effectively unmistakable and delegate of your image.

In the event that your logo has a great deal of content or doesn’t appear well in the little square for your profile picture, consider making an optional logo that will suit Twitter and other internet-based life profile pictures.

Consider shading, picture size, and how it will look from a cell phone, too.

And lastly…

Analysing what is important in Twitter is the most ideal approach to determine if your optimisation strategies are working for you. Benchmark your endeavours utilizing Twitter Analytics, Google Analytics, or tools, for example, Buffer, Hootsuite, or SproutSocial.

In case you need more help in setting up or running your business profile on Twitter then please don’t hesitate to contact us. We’ll try our best to help you out With Our Social Media Marketing Service in Perth

Cheers!!

Know the difference between Graphic designs and illustrations

Posted on May 7, 2020May 7, 2020 by admin

Nowadays, the majority of consumers prefer their content in the picturesque form, This emerging trend has opened up a whole new world of career opportunities such as graphic designing and illustration artistry.

As more and more aspirants plan on becoming a part of these lucrative industries, most of them tend to face confusion between graphic designing and illustration. In case you are facing similar kind of challenges then the good news is that in this article we are going to discuss how you can make crystal clear distinction between the two fields.

While there are similarities between graphic designs and illustration, these two creative fields have their own sets techniques, mediums and objectives. Graphic designs tend to be focussed towards commercial goals while illustrations tend to follow a more artistic path.

Now let’s dig in deeper into these two Graphic designs and illustrations disciplines:

All about graphic designs

Graphic design as an art form and profession applies visual aesthetics for problem resolution as well as projecting of ideas using typography, imagery and a multitude of colourful shades. A graphic design relaying a message to the target audience as directed by the. Marketing and branding strategies.

The variety of graphic design is wide-ranging in both the print and digital horizons. Some of the few examples that are predominant in physical print works are Posters, fliers, business cards, packaging, billboards, and logos. Whereas the digital hemisphere is dominated by email marketing and web designs.

Every Graphic design often starts off with the establishment of visual identity that relays a business’s personality, story and emotion through logos, typography, images, and styles to ensure consistency in branding.

Marketing tactics are traditionally focused on printed medius, like flyers, magazine and newspaper ads. The Publication designers are mostly involved in producing layouts, hand-pick typography and curating artwork for long-form projects, like books, magazines and catalogues.

The internet has offered digital channels through which the graphic designers can effectively showcase brand awareness. Which is great for enhancing the business’s reach. User interface and experience (UI/UX) designers are driven towards providing enriching & seamless interactions between users and a variety of apps, websites and games. Let’s not forget about the lucrative genre of motion graphics designs are mainly applied in online media, TV, GIFs, web banners and presentations.

Each and every Graphic designer has at least one design specialization most of the time. But due to the dynamic nature of the industry, they must be flexible. This field requirer constant up-gradation of skills along with consistent research on the latest art styles and techniques. Contact Best graphic design company in Perth.

All About illustrations!!

Illustrations provide a visual way to portray or define a written text. They help in elaborating an idea or relay a story. They also come in a myriad of forms that are either traditional and digital. So let’s talk about some of these forms:

Drawing in black-and-white shades is one of the most popular styles of illustration. Pencil drawings can give soft lines and sharp edges as effects. Drawings with ink beautifully showcase contrast, whereas charcoal drawings create dramatic shadows which is great while illustrating stories. There’s also a technique called Lithography, which revolves around drawing-meets-printmaking

Illustrative paintings using watercolour, gouache and acrylic evoke a general feeling of softness and femininity. Gouache paints due to their rich properties are often used by commercial artists in posters and comics. Etchings technique is also applied by artists who work with metallic illustrations.

Illustrations are commonly used in published media like magazines, books, posters, and brochures. They give unique freedom to artists to portray their art without words and communicate their ideas through powerful storytelling. The finer expressions on characters’ help illustrations portray deeper emotions as well as connections connection.

Conclusion:

Both illustrative artistry and graphic designing are excellent fields for those with a creative mindset. However, you have to give it a good thought on which field would suit your artistic inclinations more.

We hope you found our take on graphic design vs illustration helpful. And if you require more clarification on these, simply drop us a line. We’ll get back to you in no time.

9 Branding Trends to Focus on in 2020

Posted on March 31, 2020March 31, 2020 by admin

Branding is a concept that is adopted by most of the businesses today to increase sales. Wherever we go, we come across different brands. It represents what the company is all about. So, to get people to notice your brand, planning a good branding strategy is vital.

Initially, when we talk about branding, it used to be all about the visual differentiation. But these days, with intense competition, branding has changed significantly. Branding in 2020 is no cakewalk. It takes time and struggles to adopt different techniques to sustain.

Here are the nine most important trends to keep in mind while planning your branding strategy this year.

1. Brand story

Telling a story about how the brand came so far from scratch can build human connections. People love listening to great stories and news. The emotional information, when told in the form of a story, will have a higher brand recall.

Customers relate to these personalized stories which are connected to people. A great story can make your customers feel you are genuine and also increase the reach of your brand easily. Another way of storytelling is by sharing employee stories on the brand’s social media!

2. Chatbots and other technologies

Technologies like chatbots help companies to interact with their customers instantly. The tool has proved to be of great use to many brands. It helps brands to interact with their customers quickly and to engage them on the website. It also helps in guiding the users in their customer journey.

Getting humans to perform every function will require a big team that would cost a lot. So, you can assign your chatbots to make the interactions with your brand and to get relevant messages in their inboxes.

3. Observe and serve online communities

These days branded communities are a growing trend to keep a watch. These forums provide users with a platform to share topics and experiences which are brand-related. It helps brands to talk about the products and get a rough understanding of the customers’ requirements without trying to sell.

Many brands are trying to make use of their communities for insights on the launch of the latest products and services.

4. Increase brand loyalty with creative customer experience

Source

Make use of creative ways to keep your customers in a loop all the time. They should be able to contact your brand anytime they feel like and track their orders online and more. An integrated messaging system for them to upload instructions and post information is essential for boosting customer experience.

For creating customer loyalty, you must be able to provide an excellent customer experience in the first place. More than just giving away promotional gifts, brands must focus more on how well they can differentiate themselves from their competitors.

5. Optimize for mobiles

People are using their mobiles for almost everything today. Mobile users’ interactions are rising significantly. Those who don’t intend on including this will go down the competition. So, make sure your brand is well optimized for mobile users. Having an optimum sized CTA button and short subject lines with small paragraphs is recommended to make your brand look neat on mobile screens.

Email marketing is going to take over on mobiles by becoming more targeted and providing curated content to the prospects, rather than lengthy content!

6. Consider Native display advertising

Source

Display adverts are not enough in 2020. The average adverts CTR is pretty low. Having a well-targeted promotional content to match the real-time queries will make sure the readers are getting more advertising content.

Native adverts are based on the content, and so they can make up a large percentage of the total display ad revenue in the coming days. Natives can Blend with the surrounding content efficiently.

7. Brand Influencers

Source

This trend is nothing new to us, but in 2020 this trend has great importance. If we look at any renowned brand, they make use of influencers to promote their brand in some way. Many people look forward to recommendations made by influencers while they purchase. Companies, on the other hand, depend on these influencers to market their products.

So, if you can find an influencer who can well relate to your brand, then nothing like it! Make sure the partnership is transparent to the customers.

8. Always have a social conscience

A few branding trends fade away as fast as they appear. Ever wondered why? Having self-conscience of the things happening around us is crucial. Consumers are looking for companies to whom they can relate their views on social things happening around them.

Modern brands ought to demonstrate their concern towards the environment and the people. Many believe multinationals can ease social problems and wants them to do more!

9. Broad Marketing Strategy

A good strategy requires combined planning. You got to understand where to do what! A representative from each department should all sit together to plan and scheme a strategy. Every idea and suggestions got to be considered while coming up with an excellent strategy!

Producing this kind of content can be pretty tough if you are not much familiar with the digital marketing opportunities available out there. It is always advisable to hire digital marketing experts to get the process done!

10. Produce quality content

A customer associating with your brand will want to explore things before they even think of buying anything. So, if you can provide them with educational and interesting content, they can stick around your site for a while and subsequently purchase your products or services.

It is better if you can create valuable content less often rather than producing poor content frequently. People appreciate the comprehensive analysis of topics that are interesting and informative.

To wrap it up!

Digital branding is changing consistently with time. Branding is getting more characterized by these trends. Brands are trying to be more straightforward, transparent and genuine with a motive to provide a human experience. Brands nowadays are striving to become more real, conscious, and responsive!

Brand positioning will need to select a different method from traditional methods. Relating to the customers as varying levels of their journey is essential. Whether it is about developing a brand from scratch or looking to improve the aesthetic you already possess, it is vital to pay close attention to your brand presence!

Author Bio

Faiz Varghese is a social media marketer at TechWyse, an SEO agency in Canada. He is a knowledge craving techy. He loves to write quality content on the internet and has a passion for his job. While he is off work, you will find him playing football or watching his favorite shows!

How should small businesses prepare for COVID-19?

Posted on March 24, 2020March 24, 2020 by admin

It goes without saying, this is a challenging time for everyone. The WHO (World Health Organization) has declared the coronavirus or COVID-19 as a Global epidemic. Besides the growing mortality rate, this situation is taking a heavy toll on various economies, especially businesses.

It’s an uncertain time with lots of unknowns and people are looking for answers. while we might not be able to have all the answers. We’ll try our best to guide other small businesses that may be experiencing shifts as best as we can.

We at QL Tech remain absolutely committed to doing everything we can to put the health and safety of our employees first. Some of the safety measures we have established include, arranging for the staff to work from home and for those for whom it is crucial to come over to the workplace, we have ensured enhanced sanitary practices & environment.

Here a few things that you can do to get your business through this COVID-19 pandemic.

Although some of the tactics can vary from business to business, most of them can be implemented by almost every business in general.

Check out your accounts

Due to the changing markets your paid search and paid social accounts might be affected, therefore it’s important to keep an eye in your overall account click and impression volumes to change costs.

The people have gone to self-preservation mode along with their search trends that have shifted from Invisalign treatment or bouquet of flowers to more health-related criteria. Look out for drops in traffic, clicks, and impressions via in Google Analytics and Google Ads and adjust accordingly.

You should also need to keep a close eye on your post’s comments as a lot of misinformation is being spread and some of these fear-based comments can detract potential customers.

Transparent Communication

Everyone is facing this crisis together, so you should be transparent about what your business is going through. That way the Customers can empathize with brands facing a crisis but you should manage your communication with them properly.

When customers don’t get a clear picture of the work that’s being done behind the scenes to serve them, they don’t care about those services. So make sure your brand clearly communicates all the safety measures being implemented and everything your business is doing to help the community.

Cut back on meetings and travel

Try to mitigate the risk of exposure to the virus to a minimum. Postpone any team meetings or hold them online. Forego any conferences or other planned business travel plans.

If your employees get sick because of travel or meetings, you could have serious liability issues on your hands, or you will have to manage low workplace morale and overflowing sick leave requests.

Give your employees flexibility

With the closing of school, offices, stores and commercial centers all around, Many countries are gradually moving toward total lockdown. You will need to be flexible with your employee’s timings.

There will be instances where some of your work staff might have to leave unexpectedly due to a personal emergency while others may have traveled somewhere and aren’t able to return. Try to be as understanding as possible and have a contingency plan in place to counter the sudden changes.

Adjust your strategy

A lot of lifestyle changes are being made as a direct or indirect result of COVID-19. People are frequently washing their hands to prevent the spread of germs, there has been a shortage of hand sanitizer, bleach and cleaning wipes, and other similar products.

In light of these changing requirements, you need to modify your business strategy as per your product or services. For example, if you are a brick-and-mortar business then the best course of action would be limiting your in-store budgets as people are not into going out nowadays, rather invest in reaching the customers online.

Many of the SMBs have tight annual budgets, therefore reallocation of ad spend toward more effective marketing periods could be highly beneficial for them.

Keep updated

COVID-19 has unfortunately affected the lives of communities worldwide and ensuring that the communities are safe should be our no.1 priority. Most of the businesses are already feeling the effects of the virus, and the best thing you can do is to stay on top of the situation.

At QL Tech, we always put people first and we are taking every possible measure to ensure the health safety of our employees as well as making sure that our partner’s business does not get affected the least bit. We are keeping a close eye on the situation and would keep you updated in case of major changes.

Till then,

Stay Safe

3 Important Growth Goals of Content marketing

Posted on March 17, 2020March 17, 2020 by admin

Let us ask you a question first: how is your content marketing strategy working out for your business?

If your answer is a “Not very effective” or a “Not sure about that” then you are not alone. In fact, around 57% of businesses don’t analyse their content marketing strategy or unaware of how to measure its effectiveness.

The main reason for this is they have established a content marketing strategy for their brand without defining goals or objectives for their brand. You need to determine the aim of your content marketing, are you producing content for like & shares? Do you wish for it to go viral? Or do you want to amp up your search engine rankings?

In case you have any of these goals in mind then that might be a reason why your content marketing strategy is failing.

In this article, we are going to discuss how to set up real growth-related goals that will give a granular result about your content marketing performance.

Setting up growth-oriented goals for your business

The content marketing goals for your business must be growth-related and designed specifically for your entrepreneurial ambitions.

However, if you are unable to achieve them, then your approach towards those goals might be at fault. Let’s have a look at some of the content marketing goals that your brand should have.

1. SEO Rankings

Google is a great barometer to determine the success of your content. If the content that you create gets enough likes & shares and climbs in Google’s search rankings then you’re creating the right type of content

The Google search engine has content standards that are difficult to please. This means that only the best pieces will be able to reach in the top 10, top 5, and top 3 rankings. It depends on who is providing the most contextual information regarding a specific topic/keyword that the user is searching for.

If your content meets the above criteria 100%, then you’ll earn top rankings. The result being, That you’ll get a lot more qualified traffic to your business website. In case your content’s not ranking then your business is missing out on those leads who are most likely to bring their business to your brand.

2. Conversations & Engagement

Now that you’ve managed to attract qualified leads, it’s time to convert them to your business objective. This is achieved by nurturing the leads with highly personalised and contextual content.

Achieving your content marketing goals starts with great content. If you’re just pushing out content just for the sake of it, you won’t grow.

Here are A few examples of how your business can engage with the leads

For people reaching out to your sales team through channels like chat, email, etc. you can start the conversation with helpful emails regarding your products or services and how the users can avail them quickly & efficiently.
For social media, you can interact with them by sending links to similar blogs or sending messages in their inbox.

Based on these communications you can determine the lead’s interest level and how close they are towards doing business with your brand. The important thing is how effectively you apply your content to nurture those leads from the awareness stage to the next stage of consideration

3. Sales & Revenue

Let’s get down to brass tax, the actual performance of your content marketing can be ascertained by the actual sales results from the above connections and conversations? It’s time to quantify your results.

You’ve attracted qualified leads with content, analytics with giving you the metrics on the traffic and audience engagement. Match that against your sales to get the crystal clear picture of your Digital marketing performance.

Discuss with your salespeople and If you see growth in this area then your content is giving huge benefits for your business.

Few tips on Generating Growth from Content

Generating awesome content is crucial and to add the cherry on top there few things you can do to make your content marketing strategy rock solid.

Consistency is the key!!

Now great content is going to boost your Google ranking, However, you need to keep delivering quality content to stay that way.

Producing great content builds trust with your audience so keep hitting that checkpoints and you’ll get them hooked. Plus your brand reputation will be through the roof!!

Link Your Content to Services

What’s the use of delivering top-notch content if it doesn’t tie back to your product & services? The whole point of any content marketing strategy is to nurture the leads along the buyer’s journey until it’s finally time to seal the deal.

That’s where CTA’s (calls-to-action) come into the picture. There should be at least one CTA in every piece of content that gets published. These are really helpful in directing the users to the next step and also gives you insights on their interest levels.

Engage with Conversational Content

Starting off conversations with interested readers based on your content is a great way to boost your ROI. These aren’t about getting all salesey but more about building relations with the audience by providing helpful information.

Chatbots play an important role in handling a large volume of conversations during the long hours of the day. But nothing can empathetic, friendly & personable human response – having empathy to turn interests into decisions leading to a sale.

And Lastly…

We hope you’ve found our take on content marketing useful and in case you need some help in setting up growth goals for your brand than just drop us a line and we’ll get in touch with you ASAP

Guide of 2020: How to Develop an on-demand app easily

Posted on February 18, 2020February 24, 2020 by admin

Let’s kick off with a cliche: The future of business lies with the on-demand app!!

We call this a cliche due to the prerequisite of the on-demand app for a business to grow in today’s online market. According to the Harvard business review, there are about 16.3 million consumers spending an average of 36 billion dollars online. How can an entrepreneur not take advantage of such a humongous market?

As of today, around 80% of businesses have on-demand apps developed for the sole purpose of fulfilling their target consumer’s requirements. Their aim is to get the users to install their apps so that they can reach their audience more effectively and quickly.

With the growing number of call phones (4.68 billion cell phone users: Statista), the number of on-demand is only going to increase. If you don’t have an app. For your business yet then you’re missing out on Big time.

More about On-Demand apps and their benefits

You can think of On-Demand apps as a linking layer between consumers and different businesses. These applications are readily used by the consumers to get their hand on multiple products or services which they wish to procure.

The scope of products and services can range from delivering groceries to booking a rabbi for bah mitzvah. This can pretty much cover everything that a user might require. Which is why businesses are clamouring to launch their application in the market.

Here are some of the other benefits:

Highly Secure and Scalable

It is nearly impossible to determine whether any particular mobile app is secure or not. Any entrepreneur will want to keep its business’s data safe and secure while ensuring customer’s confidentiality. While choosing your customised mobile solutions, you can make sure that your app data will remain safe.

Unlimited business opportunities

To make the best use of your app. you must have a database which shows tabular information about your users right from their addresses, phone numbers, email addresses, interests, preferences or whatever that empowers your interactions. This amount of varied data can let you do many things:

a) Optimise your business practices through data analysis.

b) Enticing the audience towards any upcoming sales or offers.

c) Build ‘business-customer’ relationship to personalised communication.

d) Boost your conversion rates.

Affordability

Going for a cheaper solution now will only have you end up spending more in the long-term. Rather opt-in for a ready-to-use solution which will give results in the form of increased ROI for your business.

There might be an initial cost for the on-demand app development solution but it will greatly help you provide more value to your customers and stay flexible.

These are just a few of the benefits of On-Demand app. Now let’s discuss some of the key functionalities your Application must-have.

1. For the Customer app feature

Push notification

Notifications are a crucial aspect of any On-Demand App. They inform the users to about the arrival of their product or service or even the special offers available.

Real-time tracking

This feature lets the app users track down the location & status of their order or service in real-time. Hence, this ensures fast and efficient service.

Payment system

Payment is one of the most important elements of any On-Demand Service. By making sure that your payment system is fast, secure and reliable. Multiple payment options are highly recommended for user convenience.

Favourites

This functionality helps the customers to save their favourite service provider or product for quick reference. It helps them to find them out quickly and saves their time searching those all over again.

Reviews and ratings

It shows the customers that your brand cares. Taking note of user experience serves as feedback for the service providers.

Help and support

By integrating the Help & Support feature assists customers in case of common queries. It boosts customer service by resolving their problems and takes the load off your customer service reps.

2. Service provider app feature

Order alert

With this functionality, the service provider receives a notification whenever a user avails for its service or product.

Accepting & rejecting requests

The service providers must have the final authority on whether to accept or reject a request within a given period.

Track earnings

Helps them to get full accountability and plan their logistics in a more efficient way.

Work on your schedules

This functionality gives the service provider the flexibility of schedule their work hours whenever they want. They can select customise their work schedule and start working on that period.

3. Admin app

Dashboard

Your business’s On-Demand app will not be complete without a readily accessible and customisable Admin Dashboard that can easily navigate to all the sections that are managing both service providers and users efficiently.

The matching algorithm

It is the aligning logic that helps in matching a suitable service provider with their respective new customer request.

You can either opt for automatic matching where the alignment is algorithm-based or a manual matching in which case the administrator matches both the parties manually.

Manage users

With Admin portal you can manage all customer’s activities such as payments, discounts, cancellation charges and resolving any customer escalated query.

Managing service provider

With this feature, the admin can handle all service provider’s affairs from incentives, earnings to penalties.

Pricing and commissions

You can manage the pricing based on demand. Secondly, you can also set up the commission charges that will ensure smooth transactions and profit-sharing.

Analytics & reports

Analytics provides key metrics such as no. of services availed, cancelled and repeated. This functionality also shows which sector of the business is doing well and the one that is struggling.

Analytic form the backbone of your business as it acquires critical insights that help you avoid all the bottlenecks and to optimise your services.

Now that you have determined your must-have features for your app.

Let’s talk about some of the major steps involved in app development.

1) Determining the target audience

The target audience would be the people who are most likely to bring their business to your brand. They could be college students, family guys, other business owners, travellers, single etc.

Whoever they are, they must be in substantial numbers, willing and have common issues so that your marketing focus is in place.

2) Identify their common pain areas

Any business is started with the aim to supply the product or service that the people need. The more efficiently the business delivers to the requirement of the audience, the more successful it is.

Nowadays consumers need things to be delivered to them as quickly as possible. Which is where your On-demand app comes into the picture. During your app development, you need to focus on how user-friendly your application is and how easily it responds to the user’s pain area.

3) Test and launch

Test the app solution for consistency. Begin with the developers, Then the in-house testing team. Encourage your developers & testers to be creative and use the app in closed beta and eventually release it in public beta test.

Repeat this scenario whenever a new feature is introduced or opt for an app revamp to make sure minimal bugs in the final product and higher customer satisfaction.

4) Finally, Publish

Once your On- Demand app is ready to go live, publish on the respective app stores. In case one of the apps get rejected, start working on the feedback received, resolve the issue, and re-publish.

Wrapping it Up…

We hope you like our take on the On-demand app development. In case you have any questions or need support in developing an application for your business in Perth, Australia or any country please feel free to contact us and our associates would be happy to help you out.

How to Optimise your sales process with 4 practices?

Posted on February 3, 2020February 3, 2020 by admin

Should a sales process be dynamic or well-defined?

There are two trains of thoughts regarding this, while some sales professionals strongly believe that every sale requires a different approach. The other side advocates in favour of an elaborate sales process.

From our experience in sales & marketing for numerous partners and of course ourselves as well. We’ve come to the conclusion that every business must have both of these aspects in order to maintain a competitive edge in the market.

While being readily adaptable to change, your sales teams need to follow a sales process to align themselves with the larger organisational goals. Businesses with a robust sales process experience a 28% higher revenue growth than their counterparts, as it ensures their leads don’t fall out of the funnel or go cold before any action is taken on them.

If your business doesn’t have a sales process or you wish to strengthen the one you have in your company.

Then please have a look at the below-mentioned sales process practices.

1) Leak-Proof your Sales funnel

Yes, your business is getting leads, conversions and sales, and you might be thinking that everything is hunky-dory, but sadly that might not be enough. What you need to ask your self is whether you’re getting the maximum output from your sales process?

If the answer is no and you see that although you’re receiving enough leads and conversions, the number of successful sales is not up to the mark. This means there are leaks in your funnels and your leads are falling out of it. In this case, you need to get on top of things and start working on ensuring that your sales pipeline is leak-proof and streamlined.

To do that you need to determine the stage in your sales process through which your leads are falling out of and then start fixing the cracks.

For instance, if you have high conversions but the final sales are low that means there might be a challenge with lead prospecting which requires a revisit to the buyer’s persona. So that the right prospects are targeted by the sales team.

In the case of high customer churn, there might be an issue with customer support, leading to customer dissatisfaction. You need to double-down on customer support ASAP.

2) Unclog your sales bottlenecks

Having a sales bottleneck is annoying mainly due to the fact that it can be easily identified and hence easy to avoid. When your sales pipeline has a bottleneck, your leads do not move past a certain stage. The sales process gets clogged and leads lay dormant with no movement.

Once you identify the stage with the bottleneck, you can determine the best way to unclog the pipeline.

Your business might have a lot of leads entering the sales funnel, but become redundant if they don’t get qualified. Not all leads that you reach out to would be willing to purchase your product or services right away. The best way is to set up a lead nurturing campaigns that nurture these leads over time so. That when they’re ready, they will bring their business to you.

In some cases, your sales reps may also forget to touch-base with a warm lead, making them go cold. This is unacceptable because that lead might have been your ideal customer. Reduce the load from your sales teams by automating your email communication with a CRM tool. This will ensure that all your emails are always delivered at the right time.

3. Keep updating your sales process

As your business expands it is bound to be dealing with different industries and territories. With this transformation, your sales process will have to adapt accordingly. The Growth requirement for a small business is very different from an enterprise company. And your sales process plays a crucial role in that.

One of the biggest change would by the variance of the sales cycle which depend on the industry you are selling to. To deal with this can, you might have to radically change your sales process starting with creating new buyer’s persons as per the new industries.

You need to constantly analyse the results of the selling efforts in the new territories. Some of the key element to analyse would be the conversion rates from cold email prospecting. Cold emails might od the tricks in some regions, however, in some cases, you might have to tweak your approach. An alternative, to reach out to your prospects is by applying Account-Based Selling (ABS) methodology.

Account-Based Selling is a highly personalized technique for targeting high-value companies. In this sales process, the sales team will reach out to multiple decision-makers within an enterprise.

Although the number of emails sent out using the ABS method will be less. But this lack of quantity is compensated with quality. Each & Every touchpoint that your sales reps perform will be highly personalized, with the aim of establishing a relationship with the prospects.

4. Measure the KPIs of the new sales process

Once you’ve reconfigured your sales process. You need to make sure that all the changes are implemented throughout the team and everyone understands the process flow.

Keep an eye on the key metrics to determine what changes are working best and what did not. Set quantifiable goals that will help achieve your sales targets.

Determination of a broken sales process and optimisation is quite tedious. You have a lot on your plate, with all the metrics that need to be tracked and deals to be closed. To take care of all these tasks your business must have an effective CRM in place.

Yes, the initial setup might seem complex but the long term benefits are immense!! In case you need more information on Freshsales CRMs or you need help in getting the most out of your CRM please feel free to contact us and we’ll get back to you in no time.

Cheers!!