Growing a business is not just about boosting sales or just selling your product. Or services to existing and prospective customers. A business venture is only successful if it has a well-defined process to efficiently gather leads. That can be converted to sales and finally into loyal customers.
From our experience with various customer relationship management software. Salesforce comes out as one of the best CRM software offering everything a business needs to close sales blazing fast.
In this article, we’re going to be delving deep into Salesforce. And tell you why it is amongst the best CRM software in the market.
About Salesforce CRM?
Organisations needed a cloud-based CRM that will take care of all of their customer’s concerns. From marketing and sales to customer service to streamlining operations and saving valuable resources and time. Salesforce was created with a vision to reinvent the Cloud CRM model. And usher in a new era of cloud computing.
What does Salesforce do?
Salesforce helps businesses run their operations efficiently and profitably by reducing the expense of managing the organizational infrastructure. Not only that, the CRM offers a wide range of features in all the functional areas of a company
In the Marketing Team
Salesforce professional edition enables the marketing team of a company to create and track marketing campaigns while measuring the success rate and automatically provide the leads to sales teams.
In Customer Service
Salesforce tracks various customer issues as per resolutions based on escalation rules such as the client’s priority and elapsed time. This help is elevating customer satisfaction levels as the issues do not fall through loopholes and always get escalated to the next level if left unresolved.
Salesforce in Management
Equipped with visual dashboards and extensive reporting features, the CRM provides the management with real-time reporting and process visibility.
Reasons to use Salesforce
1) Covers entire customer lifecycle:
The CRM has been developed for marketing & sales reps to track the potential and customer lifecycle using tools like Sales Cloud for accessing sales activities, Service Cloud along with Desk.com to anticipate and respond to customer needs, using Marketing Cloud and Pardot to design 1-o-1 customer journeys and drive sales, Analytics to derive customizable insights and gain a deeper understanding of your team’s performance, and so much more.
Salesforce has worked hard for the last 17 years to build their brand’s repute while successfully growing, retaining customers in terms of service and value, creating a unified sense amongst their customers and stakeholders, making Salesforce a brand to be reckoned with in the CRM market.
2) Automate everyday tasks
Closing a sale is never as easy as getting a customer to just agree to commit. Underneath the surface details of any sale, there are hundreds of minuscule tasks that need to be completed in order for everything to function the right way. Forms need to be filled out, reports to be sent, legal issues need addressing — these smaller tasks are a time-consuming yet crucial aspect of any sales process.
Salesforce CRM system is designed to take the burden of most of these tasks off the shoulders of your employees with digital automation. In short, your reps will be able to focus the majority of their efforts towards closing leads and resolving customer issues, while the automated CRM system takes care of the minute details.
3) Improved analytical data and reporting
Miscalculated data analysis should never be the reason you cannot succeed. With Salesforce, this is no longer a possibility. The CRM systems store all the information in one place which leads to an improved and unified analysis of the data as a whole. Equipped with seamless integration with different tools or plugins. You have the capability of generating automatic reports to maximize your time.
You can personalize your dashboard views to quickly access the information needed. Such as client information, sales targets, and performance reports deriving limitless opportunities. With optimized reporting data, you can make resourceful. And impactful decisions to reap the rewards in terms of customer loyalty and long-run profitability.
Few last words:
All the above-mentioned factors make Salesforce a powerful CRM software to have for your business. However, you should also take your business requirement and customer’s persona into consideration while choosing a CRM.
Just in case you have any questions regarding CRM software or need any help in setting them up, please feel free to contact us anytime. We’d love to help you out.
In the market swarming with countless apps, the main challenge that entrepreneurs face is how to get their business applications to stand out from the rest of the competitors. Although there are many marketing tactics to achieve this objective, the App Preview is a must-have when it comes to getting the users to download your app.
“The First impression is your Last impression”
While this may sound like a cliche, it doesn’t make it any less of the truth especially given the intense competition on the app store. You only a fraction of time to capture user’s attention and get them interested enough to download your app.
In this article, we’ll be going in-depth about the app preview feature in the app store and how to make the best use out of it. So without further adieu lets get started, shall we?
Let’s start with a quick introduction of App Preview
In short, an App preview enables your business to explain to the user what your app is all about and get them interested. It is a 30 seconds video that users can see on the app store when they come across your app.
Every App preview must have the following basic components.
Introduction to your app brand
Giving users an idea of how the app’s interface works
An overview of the app’s key features and values
All these parts in coordination with each other should convey to the visitors that your app is worth downloading. A successful App review should elicit an emotional response like excitement, while briefly explaining your app’s core functionalities & values.
Although the above points sound simple, however, the challenge lies in how to achieve all this in just 30 seconds. Let’s have a look at some of the steps you can take to make it possible.
Step 1: Identify your core values
It’s crucial that your audience understands why your app is valuable and unique after watching your App Preview. To hone that first make a list of your app’s most important features to highlight and value propositions.
Once you have outlined the main value propositions proceed further in prioritising which ones would make it into your App Preview. It’s advised that you use the value props based on their critical importance, engagement level, and ease of understanding through a visual interface.
It’s ok to leave out some of your app’s smaller value propositions if they’re more complicated to explain or not visually engaging. An App Preview just needs to get the audience excited enough to come and install your app.
Step 2: Aligning your visuals and value props
Not you need to communicate the value of your app to users and you need to give them a feel for how it works as well. Thanks to App preview’s 30-second time limit, the best way is to find ways to do both at the same time.
To accomplish this, take your list of core value propositions and compare them against your app’s features to find points of alignment or reinforcement. These points of alignment not only demonstrate where your user experience perfectly reflects your intended purpose but they also visually represent how your user will relate to those values.
Pro Tip: Instead of creating different video clips it’s better to leverage your in-app footage to showcase how a user might move through the app.
Step 3: Structure your story
After finalising your most important value props and aligned visuals, it’s time to lay these items out in sequence and move them around in a logical context.
While mapping out your concept, make sure to keep it simple. Story structure is important in App preview because it lets you map out what you want to say before you actually spend time saying it.
Since the App Preview is so short, that main challenge is that you don’t have enough time to tell the story you want. Rather than trying to shorten individual parts, see which ones you can combine or omit entirely. From our experience, it’s better to have a shorter but clearer story than one that is longer but confusing.
Step 4: Bring it all together in an AV script
An AV script is a proven, widely-used industry tool that is very easy to interpret in comparison to the traditional screenplay. Initially, you should map out not only what you want the audience to see and hear in the App Preview but also how the video transitions from one moment to the next.
An AV script helps in ensuring that there is clear communication about the App Preview across team members, and it is especially useful while hiring technical support. AV script accurately tracks timing, shot numbers, notes, and changes to all the moving components within your App Preview. It makes sure everyone knows what to expect across all elements and versions of your App Preview by clearly defining where audio and visual elements overlap.
Conclusion:
Follow the above-mentioned steps to create an app review that will make the users fall in love at the first sight of your app.
We hope you found our take on the app review creation useful but just in case you have any questions about app review or need any assistance with your application simply contact us and we’d be delighted to help you out.
Mining is not only one of the most lucrative business, but it is also growing exponentially in terms of technological innovations. These technical advances are helping mining entrepreneurs in improving operational productivity, onsite safety and cost reduction. Thus enabling them to overcome the massive competition in the industry.
The onset of artificial intelligence (AI), internet of things (IoT) and biotechnology are driving the mining revolution at a rapid scale. These include techs like situ scanning using bots. Using nanobots for mining at a molecular level, applying big data for reporting and communications.
These innovations are only the tip of the iceberg on what to expect but one thing is for sure. These technological changes will radically change the traditional mining business models & roles. Now the question is how would the mining leaders capitalise on these innovations while ensuring a stable production line?
Firstly you have to ask yourself these fundamental questions:
What improvements does the new technology bring within the value chain?
Would radical technology disrupt the value chain?
What actions can mining executives take in future?
Let’s have a peek at some of the major technological innovations moulding the mining business for the future.
1) BIG DATA
Big data drastically reduces the cost of exploration which is highly useful. Considering the spike in exploration spending on elusive resource discoveries.
Using the troves of data collected from existing equipment and monitoring devices. Engineers can run simulations to precisely plan and schedule your operations. Even without mobilizing onsite resources, they can accurately pinpoint operational requirements, address bottlenecks, and determine likely outcome.
The sensor technology provides potency to this approach: Using contactless molecular sensors to analyze the characteristics of the ores. The digital twin technology helps mining companies perform probability modelling. Where time is a decisive factor, such as meeting permitting deadlines.
2) Autonomous cargo to streamline supply chain
Use of Autonomous rails to traverse within the mines will not only expand the supply chain capacity. But also increase the employee’s safety and efficiency.
This technology in combination with universal quantum computers will augment data-crunching capabilities by orders of magnitude.
Together, these advances will enable mining companies to achieve an advanced level of supply chain optimization. With major optimisation in routing and interactions among supply chain business units.
3) Real-time data for mining & processing
Real-time data is expanding the marketing intelligence to help the mining companies capitalize. On the commodity markets through supply chain transparency and downstream integration.
Connecting sensors to the equipment in the mining sites and feeding the real-time data to the mining companies main control room. This gives the advantage of predictive maintenance and automates spare-parts replacement, reducing the equipment’s downtime during its life cycle management.
One of the examples of real-time data application is the smart helmet equipped with sensors and augmented reality (AR) to detect hazardous regions with the mining site.
4) Marketing and trading with blockchain technology
Digital innovations are expanding marketing and trading capabilities, along with algorithms to revolutionise mining companies, distribution models.
Marketing intelligence captured through digital channels and blockchain technology can document the provenance and features of the original product, making the information readily accessible to consumers at every stage—wholesale, retail, and intermediary
As the blockchain is tamper-proof, the integrity of the information remains intact which s the value of the end product.
5) Three-Dimensional Mapping Tech
This technological advancement has quickly become crucial when it comes to on-site technologies. Entering the key mining location with a well-defined plan in hand to minimise issues and amplify targeting for rich ore and lucrative veins.
With the help of 3-D mapping, the entire mining team, from administrators to miners can get on the same page quickly. This technology highlights the most promising areas for excavation and efficiently utilises the machinery and the resources.
Conclusion:
Across industries, digital technologies are overcoming the challenges to entry and tipping the scales of advantage. Mining companies’ role and responsibilities in extracting and processing ore could change just as dramatically.
As data and digital technologies are automated and connected, thereby altering the traditional value chain. The mining leaders will need to make sure that their organization rests on a sustainable business model.
Which is why it is now crucial than ever for mining entrepreneurs to stay up to date with the latest tech. We hope you found our list of technical innovations useful and if you have any questions about mining development? don’t hesitate to contact us, we’ll be happy to help you out.
People ask us what WordPress theme will be the best in 2020. So sit back get some coffee and read through our findings. With more than 10.000 WordPress themes it can be tedious to select the best free theme that you need and we have researched through hundreds to create this blog article. It will help you to pick the best free WordPress theme.
WordPress is used by both experienced administrators as well as people that have little knowledge about coding. Why you would ask? Well, it gives you numerous options to choose from without the extensive need for coding. The WordPress platform has a lot of available plug-ins, themes and customization options that can be time-saving. WordPress is adaptable, organized and is easily configurable.
Without further a due here is our list of the Best, Free and most Popular WordPress Themes for 2020.
1.Astra
A WordPress theme that we also use.
Currently, Astra is the most widely used WordPress theme out there due to the variety of options it offers. There are a lot of reasons why. We’ll mention the most important ones.
Pro’s
· Amazing customizability from easy to complex web pages
· Great for when you know little about coding, due to a lot of free tutorials
· Beautiful design, responsive, lightweight and blazing fast
Con’s
· A lot of pop-up notifications for reviews
2. Ocean WP
The second most popular theme on WordPress and the best competitor of Astra for its easy usage.
This theme is lightweight and extendable and can be used by anyone.
Pro’s
· Unique eCommerce features
· Simple and complete
· Large community
Con’s
· Lacking good support for the premium version and unprofessional licensing system
3. Sydney
A business theme with a lot of customization and flexibility.
If you want something more unique, then the Sydney WordPress theme is the one to pick.
Pro’s
· Highly customizable with multiple fonts and design options
· Outstanding support
· Fast set-up
Con’s
· Lacking some common features such as customizable menus that are available in other free theme’s
· Responsiveness of the theme could be further integrated into the theme
4.Ultra
A theme with Elegance and Ease of use for even those who are new to WordPress.
The theme to pick went you want that fast plug and play WordPress website for 2020.
Pro’s
· Elegant and clean design that will get you going in no time
· Good support
· Highly responsive
Con’s
· Some items are not as customizable as with other themes
· Responsiveness can be further developed
5.Hestia
An easy setup theme for your eCommerce business and very light.
When you want to set up an easy eCommerce business without too much coding but still with a lot of customization options.
Pro’s
· Amazing UI experience
· Lightweight, fast and easy
· Good support
Con’s
· Some bugs reported in the free version, especially with the safari browser
· No support for Multilanguage
6.Neve
The fast theme that is optimized for SEO.
If you want to be on top in Google without too much hassle with plug-ins you should pick this theme.
Pro’s
· Blazing fast
· Optimized for SEO findings that will get you to the top
· Still pretty customizable
Con’s
· Can crash when installing
· More optimization required for the mobile UI
7.Uncode Lite
The theme for our minimalists.
This theme offers a beautiful minimalist design that will suit those who want a designers page or similar.
Pro’s
· Elegance at your reach
· Requires very little coding
Con’s
· Small community (only 9.000 installs)
· Customer support can be improved
8.Poseidon
A WordPress theme where WordPress was made for.
The theme for our travellers and other bloggers that want a simple set-up and simple layout.
Pro’s
· Beautiful theme
· Easy UI
Con’s
· A little heavier than other themes
· Responsiveness can be improved
9.Lovecraft
A theme for more text.
Love craft is our pick for those multi-column websites that contain a lot of text, but still, want to look beautiful.
Pro’s
· Beautiful minimalistic design
· Simple and elegant UI
Con’s
· Not for everyone, due to its specific fonts and layout options
10. Elementor
A plain-vanilla & lightweight theme for the Elementor page builder.
The theme that comes with Elementor has a lot of options and is simply put very good.
Pro’s
· Strong integration with the most widely used Elementor page builder
· Nice design, simple and fast
Con’s
· To really enjoy this theme you’ll need Elementor Pro
· There are no link styles available
Conclusion:
All the above-mentioned WordPress themes are great, however, you are the one who will decide which theme suits your business requires the best.
In case you have any quest regarding WordPress please feel free to drop us a line and our WordPress experts would be delighted to help you out
The need for Agile Methodology became apparent due to the enormous time lag between business requirements and the delivered technology. Due to this a lot of projects were being cancelled and customers & technology managers needed a solution for these challenges.
One of the prominent causes for these challenges was due to the lack of communication between client, project manager and stakeholders. The final product did not meet the client’s expectations.
The Agile methodology for development is the perfect resolution for these issues as it involves the customers at every stage of the project.
What is Agile?
The core of the Agile methodology is rooted around best practices that enable collaborative environments amongst diverse business units to ensure continuous learning, improvement, production & growth.
Agile model is a culmination of iterative and incremental project cycles focussed on process adaptability and customer satisfaction. By breaking the product into small incremental builds, Agile focussed development ensures rapid delivery of the project.
The main belief behind Agile is that every project needs to be handled differently and all the development methods need to be customised to best suit individual project requirements. All Agile tasks are divided into small time frames to deliver specific features in an iteration.
Each iteration involves cross-functional team coordination in various areas like −
Planning & Requirement Analysis
Coding
Design
Unit Testing and
Acceptance Testing.
In order to effectively implement the agile methodology in your organisation, you need to follow its 12 principles that support teams in driving the project with agility.
1: Prioritise Customer satisfaction with Continuous & consistent Delivery
Customers love to stay on top of things when their product is being developed. Which is providing them with regular updates and demonstrating phases of the working product greatly improves their confidence and keeps them satisfied? This also ensures all the detrimental bugs do not stay unnoticed until the end of the project.
2: Welcoming Change throughout the development process
Getting a major change at the end of the project can be somewhat disparaging. However, the agile methodology is designed to not handle late changes but welcome them. Due to the incremental iterations, the probability of a major change in the project’s late stages is reduced quite a bit.
3: Deliver Working phase of project Frequently
Deliver working product frequently, from a couple of weeks to a couple of months, preferably keep a shorter timescale. The faster you deliver an incremental product, the faster you’ll receive the feedback and identify a wrong turn or a miscommunication from the client.
4: All stakeholders and Developers Should collaborate Daily
Better decision making and faster resolutions are achieved when everyone involved in the project works together. It not only brings the whole team on the same page but since everyone discusses what they are working on, valuable insights can be derived in terms of project improvement.
5: Motivated Individuals deliver better projects
Provide your team with a supportive environment and trust them to get the job done. The agile methodology encourages self-organised teams that are capable of managing themselves and the work. Micromanagement is not necessary for the Agile model.
6: Face To Face Communication
The most effective method of relaying information within a team is a face-to-face conversation. Most of the time the development teams are often distributed and not there at the same time. Which is why every effort must be made to communicate often and increase the use of technical communication tools.
7 Working model Is a Primary Measure of Success
It is crucial for agile project teams to focus on developing a working prototype to show their progress. Irrespective of the number of bugs that have been fixed or the hours you have put in the product development, the only thing that counts is a working product.
8: Agile Methodology Promotes Sustainable Development
The stakeholders & developers should be able to maintain a constant and consistent pace. Setting the right pace is necessary for the success of an agile project. Working overtime without consideration of the quality is highly detrimental for the project. Constant pace also improves forecasting capabilities.
9: Focus on Technical Excellence and Good Design
These are two of the most important elements that play their part in a project’s success. While applying Agile methodology, you do not have to spend time refining the code. With every iteration, the code automatically improves so you do not have to worry about it. Using scrum tools can further amplify the speed of the process without compromising on the quality of the final product.
10: Simplicity is Essential
When it comes to managing projects through agile methodology, you should keep things simple and reduce the time required in the documentation. Prioritise the basic functionalities before another add ons which won’t have an impact on the overall project.
11: Self Organising Teams
The best architectures and designs emerge from the efforts of self-organizing teams. Well organised teams that are cross-functional as well as confident in their execution. A project manager should encourage this sort of culture and plan to reduce dependency as much as possible
12: Reflects on How to Become More Effectively
At frequent intervals, the team should reflect on how to become more effective and tune their behaviour accordingly. The agile methodology defines several practices such as Retrospective. This is done after each iteration and makes sure that the mistakes of the past don’t get repeated.
Conclusion:
The main intent of the Agile methodology is to align development with business requirements, and the success of Agile is apparent. All Agile projects are customer-centric and encourage their feedback and participation. Due to these features, Agile has grown to be a model for product development.
PHP Website development and design are becoming an important part of business online. Nowadays the opposition on the internet has grown to become fierce. And entrepreneurs are up to something to create a handy and developed site. According to the reasonable amount associated with designing and growth of a website. Entrepreneurs take all steps to decrease the cost and increase business.
Even though there are numerous coding languages for website development, PHP is regarded as the popular web scripting language used in dynamic website development. It may be easily embedded into HTML that is uncomplicated to learn and understand.
Employ a glimpse along at the below-mentioned benefits which has made PHP one of the key programming language for development.
Among the many important advantages of using PHP is always that being an open source language, it can take no investment and it’s 100 % free and is easily installed.
PHP provides support a number of databases like Oracle, Sybase, MySQL and MS Access. Its functionality can be tailored based on one’s requirement.
PHP makes your blog post look more inviting by creating stunning visual applications and graphics.
The Processing speed of PHP is definitely fast therefore the page loading and navigation is sort of quick.
It is actually easy to use in comparison to other programming languages like C, C++, ASP etc.
PHP works with several operating-system like Windows, Solaris, Linux, Mac OS X etc.
The errors on your program could easily be located since the syntax rules of PHP commonly are not very complicated.
With the aforementioned benefits, PHP Website Development is very profitable for the business and will let you generate more revenues. So that it is a good plan to look for one of the best PHP Development Company if you are intending to bring about a cost-effective web application for your organization.
In today’s world, content marketing plays a major role in the success of entrepreneurial ventures. Here we present some of the most important content marketing stats that you need to know in the year 2018. It clearly focuses on empowering the prospect customer with tools to make the best choice while making a buying decision; this, in turn, helps in solidifying the relationship between the customer and your brand.
Having said that it is distressing to find a lot of marketers still plan their marketing strategies based on gut feeling, rather than formulating their marketing budgets and techniques based on concrete evidence and latest content marketing stats.
A well-defined content strategy not only builds a relationship with existing customer s but also reduces the need to improvise.
Hence, it is extremely crucial for digital marketers to analyze everything as having just great content is not enough. It is equally important to measure which piece of content actually resonates with people.
Here are some interesting content marketing stats for you to watch out in 2019.
The below content marketing stats have been curated from the best industry experts opinion and analysis.
1. “61% of consumers are influenced by custom content.” – Dragon Search Marketing
Who doesn’t like things made specifically for their needs?
custom content is created by the brands to communicate with their existing customers. Furthermore, it converts complex topics in a logical sequence so that it is easy to understand.
Although custom content can be used to convert new prospects, the main intent is to build relations with existing customers.
Based on the given content marketing stats, it’s obvious that existing customers are more likely to buy from you than new prospects.
2. “Only 55% of bloggers update old posts. Those who do are 74% more likely to get strong results” – Orbit Media
Creating a blog and making it successful is just not enough. We need to ensure that the same piece of content stays viable for as long as possible.
Any successful blogger knows that s/he would need to keep updating their blog content on a regular basis so that it does not become irrelevant with the changing trends.
This practice leaves the users wanting for more and keeps them coming to your blog for more up-to-date information.
Google loves newer content, anytime. Considering this, it is advisable to keep updating your old posts which are yet relevant according to market trends. Remember, old content act like an old wine. Hence, at times, if you update an old post, it can be better than writing a completely new one.
3. “76% of B2B marketers blog, and 73% publish case studies.” – Content Marketing Institute
Well, isn’t this one of the most interesting content marketing stats!
Blogging is an irreplaceable aspect in every content marketing strategy and, for the best of reasons. It not only builds awareness and domain authority but also provides a platform for businesses to promote their services and educate prospects.
Case studies, on the other hand, allow businesses to use relatable stories to move prospects through the buyer journey. Case studies are greatly helpful in removing any doubts that might be having.
By establishing the relationship between product and buyer’s intent, case studies ease the buying process and help to remove doubts the customers might have.
It’s a lot easier to trust a company whose content has demonstrated how to get something done successfully.
4. “The average blog post is now 1,142 words (up 41% since 2014)” – Orbit Media
With the ever-changing search engine’s algorithm, the competition to get ranked on the first page of Google has increased drastically.
Gone are the days where blogs with 500 words were sufficient for keyword ranking.
Post-Panda and Penguin updates, now, Google analyzes each and every piece of content in terms of depth and quality as it’s one of many parameters for the ranking. Hence, the average blog content length has increased in recent years.
A study by SerpIQ found that top-ranking content is usually just over 2,400 words. This could be due to the fact that longer blog posts get more backlinks
5. “The average reader only spends 37 seconds reading an article post.” – News Cred Insights
Majority of the users prefer to go through the content on the go using messengers and other applications. Therefore, marketers are finding innovative ways to structure detailed content into snackable components which are easy to read and assimilate at a fast rate.
Some of the techniques involve relaying the content in the form of small videos, infographics and slide shares.
You can be as creative as you want with content formats as long as it gets things done; the sky is the limit.
6. “Paid content promotion is up 5x since 2014” – Orbit Media
Fact – “98% of the searchers make their decisions from page 1 of Google”
Therefore, it has become extremely crucial for businesses to secure theirs. One of the most prominent tools for paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see a 200% ROI from AdWords. Having said that please keep in mind that Even if you’re relying on Google AdWords ads or social media PPC campaigns, you have to be directly involved in content creation. Web marketing is primarily powered by content and always will be.
7. “Mobile will account for 72% of US digital ad spend by 2019.” – eMarketer
As previously mentioned, today’s generation prefers to go through their content on the go and mobile is just the right medium to do that. Increase in the usage of mobile phones has to clamour to advertise on the platform.
Mobile searches outpaced desktop back in 2014, so it makes sense that mobile-centric marketing efforts will keep increasing over the coming years.
8. “Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI.” – LinkedIn Technology Marketing Community
The analysis is a critical activity that needs to be applied in every stage of the marketing funnel. However, the given content marketing stats implies that tracking of ROI of the content without the right tools does not give desired results.
Looking at most page views or most liked tweets is just not enough to track the entire aspects of a buyer’s journey from start to finish.
The entire analytical KPIs should be structured in such a way that it meets the goals of your respective business.
9. “63 % of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer.” – Curata
Buyer persona represents the ideal buyer’s personality based on the real-world market statistics which is highly specific to one’s business. This enables marketers to understand the wants and needs of their prospects and structure their marketing tactics accordingly. This technique results in higher conversion rates as people tend to take their business to one’s who address their pain points. Marketing Sherpa found using personas increases revenue by 171%.
Content marketing using geography and customers’ accounts are also effective but all of them are contributing factors while creating a buyer persona.
10. “57% of B2B buyers have already made their purchase decision before ever speaking to a sales person.” – CEB Global
Earlier buyer’s used to be solely dependent on the salesperson who used to be their first point of contact, for making their purchase decisions.
Consumers are fed up with in-your-face With the abundance of information available on the internet, buyers do not require a salesperson to make buying decisions. Hence it has become extremely crucial for brands to educate and build trust with the target audience, helping them move through marketing and sales funnel.
11. “B2B marketers use an average of 13 content marketing tactics.”- TopRankBlog
Any smart marketer knows not to put all their eggs in one basket while formulating an effective and successful marketing strategy for their business.
Diversify while still retaining your focus on the main goal, testing which of the component work best for your business requirements.
Consistently creating and distributing blog posts, videos, infographics, whitepapers, webinars etc. over different channel will always generate targeted leads.
12. “The most common content marketing delivery mechanism is social media, used by 87% of marketers.” – CMI
Social media networks like LinkedIn, Facebook, Twitter, Instagram, and Pinterest have transformed the way we interact with the world. These social networks are so popular and easy to use. The only thing it costs to push content via social media is your time unless you decide to run a paid ad campaign.
This is where your creativity in content really shines. A lot of companies are sending the same benefits and sale information through their social media channels and that is a tactical flaw. To get the most out of your social media marketing, focus on the “social” aspect and build reputation and trust with your followers. Give them truly helpful content, then refer them to your landing pages and nurture the relationship from there through email marketing.
Let’s move on to the last but not the least content marketing stats.
“Gamification is the least common content marketing tactic, with only 10% of marketers using it.”- CMI
To put it simply, gamification is using interactive games and quizzes for the purpose of selling or promoting one’s products or services. However, this strategy has not been used much and only 10% of marketer apply gamification in the real world. This might be due to the fact that it requires a lot of resource investment.
If you have the resources, it may be worth your while investing in gamification content, helping you stand out from competitors who don’t embrace it. It all boils down to your core product or service and the stage of the buyer’s journey that your prospect customers are currently located.
Conclusion:
Believe it or not – not all the marketers are aware of all these content marketing stats.
Businesses need to transform their marketing tactics in accordance with the changing trends if they wish to thrive. In order to achieve this, they would need to embrace inbound content marketing strategy wholly and solely. Publishing the content adaptable to mobiles, using the trendiest themes to inspire users, aligning the marketing strategies as per the researched buyer’s persona and so on and so forth. Following these strategies will place you on top of the content marketing game.
It’s just not enough to approach prospects willy-nilly. Marketers need to create enough awareness and goodwill about their product so that the prospects should feel the need to buy all by their own volition.
Would you like to add anything here? Do drop in your thoughts in the comments box. We’d love to hear from you.
Nowadays, it is quite understood that it’s hard to rank a webpage on search engines. There are dozens of algorithms that are necessary to be followed or else, your page is neglected for being indexed. Some are hard to follow every time but most of them are mistakes that we unknowingly ignore. Here we have some on-page SEO mistakes which look ordinary but if solved, their impacts are extraordinary.
So, consider going through the below-mentioned on-page SEO mistakes with their solution to rank your web pages on search engines.
1) Content Not Matching With Searcher’s Goal
2) Depending On Repetitive Keywords For Ranking
3) Not Optimising Title Tags & Meta Descriptions
4) Excluding Relevant Topics
5) Adding Inapposite Tags That Block Indexing
1. Content Not Matching With Searcher’s Goal
Not every time you will be able to understand the intent of the searcher typed in the search bar. Most of the time it becomes quite difficult to know what searcher wants to know.
The keyword used by the searchers has no specific intent. For example, if a searcher types a query “Pasta” then it becomes confusing for a Search Engine whether he/she wants to make pasta, order pasta or learn about pasta?
To know and learn what your audiences are looking for on your pages, you will have to take a look at Search Engine Result Page(SERP).
Search engines extremely test the searchers to know their search intent and to provide them with the information to which they are looking for. To know what genuine searchers want for their query, SERP works as an indicator which indicates the searcher’s query.
This way you can easily acknowledge the queries of your audience and can provide them with the information which they require.
2. Depending On Repetitive Keywords For Ranking
Earlier it was quite easy to rank keywords on Google’s first page by one of the most common methods i.e., stuffing keyword multiple times in the content. However, now their algorithms are mature.
Google’s algorithms have improved but many webpages are yet not optimised and still repeating the keywords. Repeating keywords in some specific density in the body content was one of the best shortcuts to rank a webpage.
At present, if you are stuffing your target keyword multiple times then the search engine will indicate your page as less satisfying for the searcher. And will not rank it on its first page as your content is more about keyword repetition.
There are various tools to identify repetitive keyword stuffing in your previous content. It’s better to answer the query instead of repeating it in your content.
With all being said, keyword repetition technique should not be thrown away as it is quite helpful in some specific situations. But not always as Google and other search engines consequently promoting quality content pages.
It’s better to repeat the keyword in the body content that perfectly answers searcher’s question.
3. Not Optimising Title Tags & Meta Descriptions
Title tag and meta description are an integral component of on-page SEO. Both have their qualities that affect the search results. Title tag helps in ranking pages for some particular query. And meta description helps to increase the number of clicks on pages from search results.
Knowing the fact that these two are known to be the best on-page SEO activities from years. Still, digital marketing services providing agencies and individuals are avoiding it to increase the visibility of on-page SEO element like the content.
However, Google has some of the best optimization guidelines regarding the title tag and meta descriptions. Take a look at the following:
Every page should include the title tag as well as meta description.
Make sure not to use generic or repetitive text.
You can add descriptive words but remember to neglect keyword stuffing.
No need to add generic data. Your meta description should only include accurate information about your content.
If focused on these two elements with any fail, your page can get better ranking as well as organic traffic on the search engines.
4. Excluding Relevant Topics
At present, Google is promoting those pages whose contents are relevant to their topics.
According to the studies, it has been found that marketers focus on single keyword throughout their whole webpage. However, it is the most common mistake as searcher will not be using that same single keyword.
The searcher does not know what to type on the search engine to find the answer to their query. Which is why it is necessary to focus on multiple keywords that are quite relevant to the focused one.
Always make sure to include words as well as phrases that are logically similar to your targeted keyword. Adding relating words connects the overall concept or else, Google will not accept your content as a relevant answer to the searcher’s query.
5. Adding Inappropriate Tags That Block Indexing
Your page content should be designed in a manner that sends search engines a positive signal!
Well, this is also counted as one of the most common on-page SEO mistakes i.e., adding useless tags on your webpage which prohibits your it being indexed on search engines.
Tags like noindex meta instruct Google to ignore the page out of its index. Consider going through your website for removing these similar tags if you want the search engines to crawl and index it in search results.
CONCLUSION
The above-mentioned are the most Horrible on-page SEO mistakes that many marketers follow and receive no exceptional results. However, every mistake has its solution and is mentioned with the same.
There you go, you got the answers to your queries. So, make sure to go through your website again and solve your on-page SEO mistakes. Or else, consider connecting to an SEO agency in Perth to resolve all your website issues.
While some of us might consider this quote a cliche but it doesn’t make it any less the truth, especially in the case of the online world today.
As we know, the consumption of content is shifting towards the picturesque side of things consistently and continuously. Visual images are consumed 60,000 times faster than text. Which is why marketers cannot ignore the importance of images any longer.
Now that we know how important images are in the world wide web the question that comes to mind is how to make the best possible use of it? This is where image SEO comes into the game, it is a special niche in SEO dedicated to providing a seamless experience with the images associated with your online presence.
When search engines index your web content they might not be able to understand the images but they do understand the text around it. Image SEO is all about optimising the images so that web crawlers can easily understand the images and rank them higher in the search results.
This can be achieved in several ways such as image file size reduction, contextual ALT tags and more. In this article, we are going to discuss all the things you can do to optimise your images.
So let’s get Started With Image SEO tips, shall we!!
1) Use Original & Beautiful Images
Why would anyone engage with an unimpressive image they’ve seen a million times? You should never post images for the sake of it instead, they should complement and support your textual content.
Your images should tell a story and leave a long-lasting impact upon the users. This is why creating beautiful branded images form the foundation of any image SEO strategy.
Although Google doesn’t frown upon the copied images still you should get your image made by your graphic designer or you can also hire a web design company. A truly unique and contextual image would enhance your user experience.
You can also find beautifully curated images from resources such as Pixabay, Unsplash, Flickr etc.
2) Use Optimisable File Size
Having high-quality images is it great, however a lot of times these come with a large file size that negatively impacts your webpage load time.
You can reduce the file size while ensuring quality does not get affected by using online tools like Adobe Photoshop. Make sure all your images are within 500kb to ensure optimal loading speed.
Not only that, the file format (GIF, PNG, JPEG) is crucial while maintaining the file size and image quality balance. Since these file formats have a different compression rate and affect the quality differently, therefore, it’s file format should be per the image type.
Mostly JPEGs are the best for photographs, PNG’s for line drawings & texts and GIFs should be used for moving images.
3) Consider Accurate Image Name
As we mentioned before search engine crawlers scan the text associated with the image to understand what the image is about. This is why establishing a well-defined image nomenclature is an important image SEO activity.
To name your images effectively the name should contain the main keywords and should also be short as well as relevant. The easier it is for search engine crawlers to scan your image, the more are the chance of the image to rank higher in search results.
Ranking higher in the search engine’s results is the best way to ensure the images readily reach your target audience. You can use the insights from your website analytics to find out how your target audience is searching for your product or services to name your images.
4) Apply Vector Graphics
The use of vector graphics is ideally for images like icons, logos, text etc. all the simple geometric designs. Vector graphic implementation resulting in sharp results even in high resolution and varying screen sizes.
One of the most widely used vector graphics is the SVGs (Scalable Vector Graphics) due to its high adaptability in varying devices. Don’t forget to minify the SVG file during optimisation and compress it with GZIP.
5) Use Effective Image Captions
Users first come in contact with your images from a webpage which is where image captions come in. image captions not only describe the image, but they also help the search engines understand the image as well.
To create an impressive website caption, you should use them as image headlines. Keep the caption descriptive but short, and it should always be in the present tense.
Yes, image captions are helpful but overusing them also make the webpage all cluttered up. If you think your image is self-explanatory then let it be without captions.
6) Implement Best Image SEO Practices For ALT Text
Alt text like image name and caption are used to describe the image and help the search engines understand the image better and index them. Not only that ALT tags help users interpret the image on devices that are unable to process the images.
A well-optimised image ALT text short but descriptive and must contain the image SEO determined key words. And do not even think about keyword stuffing.
7) Don’t Forget About Image Sitemaps
In case there are a lot of webpages the search engine crawlers sometimes fail to index all the webpages and images. To prevent this, sitemaps are implemented to help the search engines discover the images without a hitch.
There is no need to add individual sitemap specifically for images you can add the image information in the existing sitemap. In case you are implementing WordPress or Yoast SEO in your website then images are added automatically in your sitemaps
8) The contextual Image Data Structure
By adding structured data property in your images the search engines can display them as snippets. Giving your images a richer listing in the search results.
Just make sure the image and text are aligned with one another and the URL are crawlable.
9) Optimise According to The Traffic Received from Image Search
The best way to determine your image SEO strategies are working or not is to analyse the image search traffic. You can either use Google Analytics or Google Search Console to achieve your objective.
Based on your insights you can improve upon the images that failing to attract the right traffic and replicate the elements that are doing well.
10) Consider Lazy Loading
Lazy loading loads images when they need to be shown on the screen i.e. scrolling. It can speed up your web page speed quite a bit as the images are loaded in sequence and only if they are needed to be shown.
There are many different methods to apply this functionality, but almost all of them involve Javascript. In case you’re not familiar with the implementation, it may be worth consulting SEO services company to help with this.
CONCLUSION
The world can no longer ignore the importance of images in online content. It’s not about adding images just for the sake of adding. The more unique and richer images you use, the more are your chances of attracting the audience’s attention and elicit the desired action from them.
However, the application of Image SEO has a lot of elements involved and might be a bit complex. In case you have any questions or if you need any assistance with this, please feel free to contact us anytime and we’ll be happy to help.
At present, a perfectly designed website is an integral part of every business which is connected with the online world. People all around the world are now quite familiar with all the internet stuff.
Every individual knows what they want and how they will get it online. The only aspect that is considered by the online audience is the website design.
Front-end web development matters a lot when it comes to generating ROI, engagement, website efficiency, etc. These factors are responsible for your business which is running through a digital platform. However, it is important to choose the right front-end tool for better web development.
And for your guidance, we have listed some of the best front-end tools below.
One Subscription
Node package manager (npm)
TypeScript
CodeKit
WebStorm
1) One Subscription
One Subscription is known to be one of the best and an effective front-end web development tool that is capable enough to access quality digital products.
This front-end tool will allow you to launch top-notch online stores, other websites, blogs, and landing pages.
All in all, One Subscription offers dozens of templates and themes, graphic elements and plugins, extra genuine services and much more.
Features:
Complete support for all its digital products.
One year free license to use all its services.
Updates are regular.
The subscription cancellation process is quite easy as you can cancel it with the 14 days from the day it starts.
2) Node Package Manager (npm)
This front-end tool is a Node package manager for JavaScript. Npm helps to identify packages of used code and assemble them which results in a new powerful way.
It is a command-line based web development tool that is better used for interacting with the database repository supporting the packages.
Features:
Npm offers 470,000 free code packages within its registry that can be used unlimited times.
Allows to discover new code and can share the same within the teams.
Can publish newly discovered code and complete control access to Namespace.
Handles private and public code according to the same workflow.
3) TypeScript
TypeScript is counted under the list of best front-end tools as its an open-source scripting language. It is a set of JavaScript that integrates static typing as an option.
TypeScript is particularly designed for front-end development of bulky applications and to compile them into JavaScript.
Features:
It supports other JavaScript libraries.
You can use TypeScript on any platform that JavaScript works.
TypeScript is capable of reading definition files that have type information of existing libraries. For example, C or C++ header files.
It is accessible throughout the browsers, operating systems as well as devices.
CodeKit is such a front-end tool that offers support to create websites faster and easier.
The best part is that it is capable of optimising images so that you do not require any third-party tool for image optimisation.
It even combines syntax-checks and minifies JavaScript to make them work together.
Features:
CodeKit allows changing CSS without reloading the entire page.
You can reduce HTTP requests by combining scripts.
It compresses the code to reduce the file size.
Without any mess, CodeKit automatically works with almost every web-development language.
5) WebStorm
For JavaScripts, WebStorm works as smart coding assistance. It provides coding support for React.js, Meteo, Angular, and Vue.js.
It’s a great tool that makes web-development quite easier for developers while pursuing larger projects.
Features:
For bigger projects, WebStorm is a developer’s tool as it assists them in coding easily.
This front-end tool has its built-in tools for tracing client-side, debugging, testing, and Node.js applications.
It is capable enough to work combining with popular command-line tools.
With the help of Spy.js which is a built-in tool will allow you to trace Javascript code.
WebStorm has its UI through which developers can easily work with various control panels.
You can customise it according to the different coding style as it is highly customisable.
For Node.js apps and client-side code, this front-end tool offers built-in debugger.
CONCLUSION
Here you have the best front-end tools for web development. With these tools, your front-end development will become way much easier as they cut downs a load of manual coding.
Go, check out these above-mentioned tools and give your website a new elegant look. For more further details, feel free to contact us.
