While this may sound like a cliche, it doesn\u2019t make it any less of the truth especially given the intense competition on the app store. You only a fraction of time to capture user\u2019s attention and get them interested enough to download your app.<\/p>\n\n\n\n
In this article, we\u2019ll be going in-depth about the app preview feature in the app store and how to make the best use out of it. So without further adieu lets get started, shall we?<\/p>\n\n\n\n
Let\u2019s start with a quick introduction of App Preview<\/h2>\n\n\n\n
In short, an App preview enables your business to explain to the user what your app is all about and get them interested. It is a 30 seconds video that users can see on the app store when they come across your app.<\/p>\n\n\n\n
Every App preview must have the following basic components.<\/p>\n\n\n\n
- Introduction to your app brand<\/li>
- Giving users an idea of how the app\u2019s interface works<\/li>
- An overview of the app’s key features and values<\/li><\/ul>\n\n\n\n
All these parts in coordination with each other should convey to the visitors that your app is worth downloading. A successful App review should elicit an emotional response like excitement, while briefly explaining your app\u2019s core functionalities & values.<\/p>\n\n\n\n
Although the above points sound simple, however, the challenge lies in how to achieve all this in just 30 seconds. Let\u2019s have a look at some of the steps you can take to make it possible.<\/p>\n\n\n\n
Step 1: Identify your core values<\/h3>\n\n\n\n
It’s crucial that your audience understands why your app is valuable and unique after watching your App Preview. To hone that first make a list of your app\u2019s most important features to highlight and value propositions.<\/p>\n\n\n\n
![\"Identify](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/12\/Core-Value_3-1024x652.jpg\")
<\/figure>\n\n\n\nOnce you have outlined the main value propositions proceed further in prioritising which ones would make it into your App Preview. It\u2019s advised that you use the value props based on their critical importance, engagement level, and ease of understanding through a visual interface. <\/p>\n\n\n\n
It\u2019s ok to leave out some of your app’s smaller value propositions if they’re more complicated to explain or not visually engaging. An App Preview just needs to get the audience excited enough to come and install your app. <\/p>\n\n\n\n
Step 2: Aligning your visuals and value props<\/strong><\/h3>\n\n\n\n
Not you need to communicate the value of your app to users and you need to give them a feel for how it works as well. Thanks to App preview\u2019s 30-second time limit, the best way is to find ways to do both at the same time.<\/p>\n\n\n\n
![\"visuals](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/12\/Visual-and-Value_2-1024x652.jpg\")
<\/figure>\n\n\n\nTo accomplish this, take your list of core value propositions and compare them against your app’s features to find points of alignment or reinforcement. These points of alignment not only demonstrate where your user experience perfectly reflects your intended purpose but they also visually represent how your user will relate to those values.<\/p>\n\n\n\n
![\"Structure](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/12\/Structure-data_2-1024x652.jpg\")
<\/figure>\n\n\n\n![\"AV](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/12\/AV-Script_1-1024x652.jpg\")
<\/figure>\n\n\n\n