{"id":3441,"date":"2022-07-07T05:47:43","date_gmt":"2022-07-07T05:47:43","guid":{"rendered":"https:\/\/steamlinedesign.com\/qltech\/new\/?p=3441"},"modified":"2022-07-07T05:47:43","modified_gmt":"2022-07-07T05:47:43","slug":"why-crm-is-the-perfect-choice-for-marketing-automation","status":"publish","type":"post","link":"https:\/\/steamlinedesign.com\/qltech\/new\/2022\/07\/07\/why-crm-is-the-perfect-choice-for-marketing-automation\/","title":{"rendered":"Why CRM is the perfect choice for Marketing Automation?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing is more than attracting people, it&#8217;s about creating value within your brand so they can relate to your offerings and approach you themselves. This way you can create <\/span><a href=\"https:\/\/www.qltech.com.au\/services\/crm-consulting-and-development\/\"><span style=\"font-weight: 400;\">long-lasting relationships with your customer<\/span><\/a><span style=\"font-weight: 400;\"> and get returning business from them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Needless it used to require a lot of effort from cross-functional teams to implement optimum marketing strategies. However, with recent technological advancements, it&#8217;s possible to automate the majority of your marketing campaigns, and one of the bests tools for marketing automation is a customer relationship platform (CRM).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we are going to discuss how the <\/span><a href=\"https:\/\/www.qltech.com.au\/platforms\/zoho-one\/\"><span style=\"font-weight: 400;\">CRM platform<\/span><\/a><span style=\"font-weight: 400;\"> help in streamlining your business\u2019s automated marketing endeavours, so without further ado let&#8217;s get started.<\/span><\/p>\n<h2><b>What is customer relationship management software?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRM is a <\/span><a href=\"https:\/\/www.qltech.com.au\/platforms\/salesforce\/\"><span style=\"font-weight: 400;\">marketing automation software<\/span><\/a><span style=\"font-weight: 400;\">, designed to take care of all your major customer relations needs, and automate crucial elements within your business. It plays the role of an ideal secretary. It is constantly working for the betterment of your marketing strategies, marketing designs, customer feedback loops, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of its major functions include historically tracking historical customer data, including dates and notes of phone conversations, past purchase records, and email interactions as they proceed through the buyer&#8217;s journey. Using tagging logic the CRM applies tags on the users when they take certain actions such as adding items to their wishlist or filling out a form and launches <\/span><a href=\"https:\/\/www.qltech.com.au\/platforms\/keap-infusionsoft\/\"><span style=\"font-weight: 400;\">email campaigns<\/span><\/a><span style=\"font-weight: 400;\"> to direct the leads back into your sales funnel.<\/span><\/p>\n<h3><b>Why CRM is the best choice for marketing automation?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The CRM has a wide range of benefits that elevate your automated marketing capabilities such as:<\/span><\/p>\n<h4><b>Reduces chances of Human Error<\/b><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3442 size-full\" src=\"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Reduces-chances-of-Human-Error.png\" alt=\"\" width=\"1024\" height=\"652\" srcset=\"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Reduces-chances-of-Human-Error.png 1024w, https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Reduces-chances-of-Human-Error-300x191.png 300w, https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Reduces-chances-of-Human-Error-768x489.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<h4><span style=\"font-weight: 400;\">When businesses have an outdated system or process in place for lead tracking, the probability of human error that comes with managing the shortcomings increases which might lead to prospects slipping through the cracks. CRMs marketing automation enables your sales team to have the right tools to close a deal.<\/span><\/h4>\n<h4><b>Unify Your Database Managemen<\/b><span style=\"font-weight: 400;\">t<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3444 size-full\" src=\"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Unify-Your-Database-Management.png\" alt=\"\" width=\"1024\" height=\"652\" srcset=\"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Unify-Your-Database-Management.png 1024w, https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Unify-Your-Database-Management-300x191.png 300w, https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Unify-Your-Database-Management-768x489.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The CRM provides all the user&#8217;s information in one place, Marketing teams don\u2019t have to go out of their way to forage customer profile information and instead are able to prepare to approach leads and prospects based on <\/span><a href=\"https:\/\/www.qltech.com.au\/guide\/about-customer-data-platform\/\"><span style=\"font-weight: 400;\">unified data management<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Provide Consistent Messaging<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3446 aligncenter\" src=\"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Provide-Consistent-Messaging.png\" alt=\"\" width=\"1024\" height=\"652\" srcset=\"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Provide-Consistent-Messaging.png 1024w, https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Provide-Consistent-Messaging-300x191.png 300w, https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/Provide-Consistent-Messaging-768x489.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The marketing communication that affects the customer\u2019s experience can be aligned when engaging with the client. It\u2019s not as much of a challenge to provide consistent messaging when you have all the contextual information available in CRM.<\/span><\/p>\n<p><strong>Lastly\u2026<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The CRM is truly a wonderful platform fully capable of automating all your marketing endeavours. However, to unlock its full potential, you need support from professional digital marketers like QL Tech having over a decade of experience in CRM implementation and customisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you need help in <\/span><a href=\"https:\/\/www.qltech.com.au\/services\/crm-consulting-and-development\/\"><span style=\"font-weight: 400;\">CRM customisation<\/span><\/a><span style=\"font-weight: 400;\"> or have any questions regarding CRMs, please feel free to book a free 30 minutes session with us and we\u2019ll try our best to help you out<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers!!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is more than attracting people, it&#8217;s about creating value within your brand so they can relate to your offerings and approach you themselves. This way you can create long-lasting relationships with your customer and get returning business from them. Needless it used to require a lot of effort from cross-functional teams to implement optimum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"lbn_published_stage":false,"lbn_published_production":false,"footnotes":""},"categories":[661],"tags":[2727,1608,2963,2588,2960,2495,1611,2483,1802],"yst_prominent_words":[2034,110,77,473,240,453,232,32,102,706,100,2015,637],"class_list":["post-3441","post","type-post","status-publish","format-standard","hentry","category-automate","tag-cdp","tag-crm-tool","tag-customer-data-platform","tag-customer-database-platforms","tag-customer-relationship-management","tag-freshsales-crm","tag-hubspot-crm","tag-salesforce-crm","tag-zoho-crm"],"yoast":{"focuskw":"CRM","title":"Why CRM is the perfect choice for marketing Automation? | QL Tech","metadesc":"Marketing is more than attracting people, it's about creating value within your brand so they can relate to your offerings and approach you themselves.","linkdex":"65","metakeywords":"","meta-robots-noindex":"","meta-robots-nofollow":"","meta-robots-adv":"","canonical":"","redirect":"","opengraph-title":"","opengraph-description":"","opengraph-image":"","twitter-title":"","twitter-description":"","twitter-image":""},"acf":{"title_main":"","sub_title":"","youtube_video_url":"","revenue_1":"","revenue_text_1":"","revenue_2":"","revenue_text_2":"","revenue_3":"","revenue_text_3":"","problem_statement":"","about_company":"","company_name":"","company_size":"","location":"","the_ql_approach_to_the_business":"","how_the_clients_business_transformed":"","feature_image":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-content\/uploads\/2022\/07\/blog-CRM.png","posted_by":"","is_featured":"0:Non Featured","knowledge_hub_featured_image":false,"custom_image":false,"img":false,"long_descrpition":"","written_by":"","short_description":"","icon":false,"service_slider":false,"small_icon_image":false,"title":"","main_image":false,"short_descprition":"","long_descprition":"","client_testimonial":"","client_name":"","client_designation":"","client_pic":false},"_links":{"self":[{"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/posts\/3441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/comments?post=3441"}],"version-history":[{"count":1,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/posts\/3441\/revisions"}],"predecessor-version":[{"id":3451,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/posts\/3441\/revisions\/3451"}],"wp:attachment":[{"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/media?parent=3441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/categories?post=3441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/tags?post=3441"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/steamlinedesign.com\/qltech\/new\/wp-json\/wp\/v2\/yst_prominent_words?post=3441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}