Hence, it is extremely crucial for digital marketers to analyze everything as having just great content is not enough. It is equally important to measure which piece of content actually resonates with people.<\/p>\n\n\n\n \n\nThe below content marketing stats have been curated from the best industry experts opinion and analysis.\n\n<\/p>\n\n\n\n 1. \u201c61% of consumers are influenced by custom content.\u201d \u2013 Dragon Search Marketing <\/p><\/blockquote>\n\n\n\n Who doesn\u2019t like things made specifically for their needs?<\/p>\n\n\n\n custom content is created by the brands to communicate with their existing customers. Furthermore, it converts complex topics in a logical sequence so that it is easy to understand.<\/p>\n\n\n\n Although custom content can be used to convert new prospects, the main intent is to build relations with existing customers.<\/p>\n\n\n\n Based on the given content marketing stats, it\u2019s obvious that existing customers are more likely to buy from you than new prospects.<\/p>\n\n\n\n 2. \u201cOnly 55% of bloggers update old posts. Those who do are 74% more likely to get strong results\u201d \u2013 Orbit Media<\/p><\/blockquote>\n\n\n\n Creating a blog and making it successful is just not enough. We need to ensure that the same piece of content stays viable for as long as possible.<\/p>\n\n\n\n Any successful blogger knows that s\/he would need to keep updating their blog content<\/a> on a regular basis so that it does not become irrelevant with the changing trends.<\/p>\n\n\n\n This practice leaves the users wanting for more and keeps them coming to your blog for more up-to-date information.<\/p>\n\n\n\n Google loves newer content, anytime. Considering this, it is advisable to keep updating your old posts which are yet relevant according to market trends. Remember, old content act like an old wine. Hence, at times, if you update an old post, it can be better than writing a completely new one.<\/p>\n\n\n\n 3. \u201c76% of B2B marketers blog, and 73% publish case studies.\u201d \u2013 Content Marketing Institute<\/p><\/blockquote>\n\n\n\n Well, isn\u2019t this one of the most interesting content marketing stats!<\/p>\n\n\n\n Blogging is an irreplaceable aspect in every content marketing strategy and, for the best of reasons. It not only builds awareness and domain authority but also provides a platform for businesses to promote their services and educate prospects.<\/p>\n\n\n\n Case studies<\/a>, on the other hand, allow businesses to use relatable stories to move prospects through the buyer journey. Case studies are greatly helpful in removing any doubts that might be having.<\/p>\n\n\n\n By establishing the relationship between product and buyer\u2019s intent, case studies ease the buying process and help to remove doubts the customers might have.<\/p>\n\n\n\n It\u2019s a lot easier to trust a company whose content has demonstrated how to get something done successfully.<\/p>\n\n\n\n 4. \u201cThe average blog post is now 1,142 words (up 41% since 2014)\u201d \u2013 Orbit Media <\/p><\/blockquote>\n\n\n\n With the ever-changing search engine\u2019s algorithm<\/a>, the competition to get ranked on the first page of Google has increased drastically.<\/p>\n\n\n\n Post-Panda and Penguin updates, now, Google analyzes each and every piece of content in terms of depth and quality as it\u2019s one of many parameters for the ranking. Hence, the average blog content length has increased in recent years.<\/p>\n\n\n\n A study by SerpIQ<\/strong> found that top-ranking content is usually just over 2,400 words. This could be due to the fact that longer blog posts get more backlinks<\/p>\n\n\n\n 5. \u201cThe average reader only spends 37 seconds reading an article post.\u201d \u2013 News Cred Insights <\/p><\/blockquote>\n\n\n\n Majority of the users prefer to go through the content on the go using messengers and other applications. Therefore, marketers are finding innovative ways to structure detailed content into snackable components which are easy to read and assimilate at a fast rate.<\/p>\n\n\n\n Some of the techniques involve relaying the content in the form of small videos, infographics and slide shares.<\/p>\n\n\n\n You can be as creative as you want with content formats<\/a> as long as it gets things done; the sky is the limit.<\/p>\n\n\n\n 6. \u201cPaid content promotion is up 5x since 2014\u201d \u2013 Orbit Media<\/p><\/blockquote>\n\n\n\n Fact \u2013 \u201c98% of the searchers make their decisions from page 1 of Google<\/em>\u201d<\/p>\n\n\n\n Therefore, it has become extremely crucial for businesses to secure theirs. One of the most prominent tools for paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see a 200% ROI from AdWords. Having said that please keep in mind that Even if you\u2019re relying on Google AdWords<\/a> ads or social media PPC campaigns, you have to be directly involved in content creation. Web marketing is primarily powered by content and always will be.<\/p>\n\n\n\n 7. \u201cMobile will account for 72% of US digital ad spend by 2019.\u201d \u2013 eMarketer<\/p><\/blockquote>\n\n\n\n As previously mentioned, today\u2019s generation prefers to go through their content on the go and mobile is just the right medium to do that. Increase in the usage of mobile phones has to clamour to advertise on the platform.<\/p>\n\n\n\n Mobile searches outpaced desktop back in 2014, so it makes sense that mobile-centric marketing efforts will keep increasing over the coming years.<\/p>\n\n\n\n 8. \u201cOnly 8% of marketers consider themselves \u201cvery successful\u201d or \u201cextremely successful\u201d at tracking content marketing ROI.\u201d \u2013 LinkedIn Technology Marketing Community<\/p><\/blockquote>\n\n\n\n The analysis is a critical activity that needs to be applied in every stage of the marketing funnel. However, the given content marketing stats implies that tracking of ROI of the content without the right tools does not give desired results.<\/p>\n\n\n\n Looking at most page views or most liked tweets is just not enough to track the entire aspects of a buyer\u2019s journey from start to finish.<\/p>\n\n\n\n The entire analytical KPIs should be structured in such a way that it meets the goals of your respective business.<\/p>\n\n\n\n 9. \u201c63 % of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer.\u201d \u2013 Curata<\/p><\/blockquote>\n\n\n\n Buyer persona<\/a> represents the ideal buyer\u2019s personality based on the real-world market statistics which is highly specific to one\u2019s business. This enables marketers to understand the wants and needs of their prospects and structure their marketing tactics accordingly. This technique results in higher conversion rates as people tend to take their business to one\u2019s who address their pain points. Marketing Sherpa found using personas increases revenue by 171%.<\/p>\n\n\n\n Content marketing using geography and customers\u2019 accounts are also effective but all of them are contributing factors while creating a buyer persona.<\/p>\n\n\n\n 10. \u201c57% of B2B buyers have already made their purchase decision before ever speaking to a sales person.\u201d \u2013 CEB Global<\/p><\/blockquote>\n\n\n\n Earlier buyer\u2019s used to be solely dependent on the salesperson who used to be their first point of contact, for making their purchase decisions.<\/p>\n\n\n\n Consumers are fed up with in-your-face With the abundance of information available on the internet, buyers do not require a salesperson to make buying decisions. Hence it has become extremely crucial for brands to educate and build trust with the target audience, helping them move through marketing and sales funnel.<\/p>\n\n\n\n 11. \u201cB2B marketers use an average of 13 content marketing tactics.\u201d- TopRankBlog<\/p><\/blockquote>\n\n\n\n Any smart marketer knows not to put all their eggs in one basket while formulating an effective and successful marketing strategy for their business.<\/p>\n\n\n\n Diversify while still retaining your focus on the main goal, testing which of the component work best for your business requirements.<\/p>\n\n\n\n Consistently creating and distributing blog posts, videos, infographics, whitepapers, webinars etc. over different channel will always generate targeted leads<\/a>.<\/p>\n\n\n\n 12. \u201cThe most common content marketing delivery mechanism is social media, used by 87% of marketers.\u201d \u2013 CMI<\/p><\/blockquote>\n\n\n\n Social media networks like LinkedIn, Facebook, Twitter, Instagram, and Pinterest have transformed the way we interact with the world. These social networks are so popular and easy to use. The only thing it costs to push content via social media<\/a> is your time unless you decide to run a paid ad campaign.<\/p>\n\n\n\n This is where your creativity in content really shines. A lot of companies are sending the same benefits and sale information through their social media channels and that is a tactical flaw. To get the most out of your social media marketing, focus on the \u201csocial\u201d aspect and build reputation and trust with your followers. Give them truly helpful content, then refer them to your landing pages and nurture the relationship from there through email marketing.<\/p>\n\n\n\n Let\u2019s move on to the last but not the least content marketing stats.<\/p>\n\n\n\n![\"\"](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/09\/top-13-content-marketing-stats-1.jpg\")
<\/figure>\n\n\n\nHere are some interesting content marketing stats for you to watch out in 2019.<\/h2>\n\n\n\n
![\"Length-Blog-Post-content-marketing-stats\"](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/09\/Length-Blog-Post-content-marketing-stats.png\")
<\/figure>\n\n\n\nGone are the days where blogs with 500 words were sufficient for keyword ranking.<\/h3>\n\n\n\n
![\"article](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/09\/average-readers-time-content-marketing-stats-1.png\")
<\/figure>\n\n\n\n![\"CMI\"](\"https:\/\/admin.qltech.com.au\/wp-content\/uploads\/2019\/09\/Content-marketing-stats-Quote-1.jpg\")
<\/figure>\n\n\n\n\u201cGamification is the least common content marketing tactic, with only 10% of marketers using it.\u201d- CMI<\/strong><\/h3>\n\n\n\n